Keyword-contextual advertising

Place banner ads on websites perfect for your market. You choose the keywords and our platform finds the content.

Nearly triple your click through rates

Benefits of keyword-contextual advertising

It allows you to place banner ads on websites whose content is relevant to the your market. Simply choose a list of keywords which best describe phrases or words important to what you do. There is no limit to the number of keywords you can have; this can range from half a dozen to several hundred.

Our advertising platform is able to identify web pages which contain those keywords. It means that you’ll be running banners as in front of individuals when they are reading content relative your market. The result, individuals will be far more receptive to your advertising message and the campaign will have a very high click-though rate. According to research 2.7 times higher than standard click-through rates.

Examples of keyword contextual targeting

My Hermes
hermes

Advertiser’s chosen keywords

• Parcel couriers
• Parcel delivery courier
• Courier services
• Parcel delivery company
• Hermes parcel collection
• Next day courier
• Same day delivery courier
• Parcel cost
• Drop off parcel services
• Express delivery service

Example web pages targeted:

Starbucks
star

Advertiser’s chosen keywords

• Coffee pods
• Ground coffee
• Espresso machine
• Italian coffee beans
• Coffee roast
• High quality coffee
• Cappuccino machine
• Expresso machine
• Premium coffee
• Frappuccino

Example web pages targeted:

Plymouth University
plymouth

Advertiser’s chosen keywords

• Media university courses
• Film and media university courses
• Art university courses
• Fine art degree courses
• Photography college courses
• Photography at university
• Plymouth university
• Degrees in fine art
• Art Plymouth
• Art teacher

Example web pages targeted:

2

How does it work?

Decide Keywords

We have a keyword suggester tool to help you decide the best words and phrases for your market. The price remains the same irrespective of the number of keywords and often a longer list will perform better than a shorter one.

We'll design a banner

This is where one of our talented designers creates various drafts of  suggested layouts for an animated banner. Leaderboards are the most common size, but other formats are available. We only proceed to the next stage when you “sign it off.”

The campaign is set live

Your banner artwork will be uploaded to our system and the campaign will be started. Campaign lengths vary, but unless you are working to a particular deadline, it will run for a minimum of 28 days.

Weekly reports

You’ll receive weekly reports and also a Results Manger will be assigned to make sure the campaign is on track. After the first week we will have a clearer idea about how easy it has been to find web pages covering your keywords and the likely campaign length.

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  • We did see a peak in sales after the initial few days of the advert running and an overall spiked increase in business was recorded.

    Sorted Surf Shop www.wetsuitcentre.co.uk
  • The response generated was excellent and were really happy with the volume of products sold.

    Pro Auction Ltd www.proauction.ltd.uk
  • We have been working with web windows for over six months and I am pleased with the progress to date. Paul Winrow is particularly helpful and always happy to spend the time to address any concerns I may have.

    James Pring Fisk Doclands
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