AD BANNER CAMPAIGN
- Users who are actively reading content relative to your market
- Audiences based on buying intent or past purchases
- Users by age and gender
- Existing customers or past visitors to your site
Programmatic Advertising offers
vastly superior targeting opportunities.
Tell us the keywords or phrases which are important to your business and granularly target content that is most relevant. Connect with users as they read web content that’s directly related to what you’re selling, with the precision and accuracy of search advertising. Selling parmesan cheese? Choose 20 keywords centred around Italian recipes and reach consumers as they select ingredients.
Want to pick your own sites? Do you already know sites that your customers visit? Placement targeting lets you put your message in the best place for your business. You can also pinpoint relevant pages on certain websites when combined with Keyword Contextual targeting. If you sell tulip bulbs, for instance, you might choose a gardening website (placement targeting) and then let ad technology find pages on that website that discuss tulips (keyword contextual).
If your typical customer skews toward a particular age range or gender, you can use demographic targeting to show your ads specifically to those people who are most likely to be interested in your business. For example, if your products are expensive and young people are less likely to buy, you can exclude the age range of 18-24 to focus your budget only on your best customers. It is particularly successful when used to refine another targeting type.
Third Party Data
Third Party Data open up a whole new world of banner advertising opportunities. It gives you endless choices in terms of selecting the perfect target audience based on an individual’s buying intent, past purchases, interests, lifestyle or comprehensive demographic data. Companies such as Mastercard and Oracle are two examples of data providers.